BringSome

Bringsome is a pre-beta, very early stage company and website that has ‘legs’.  By legs, I mean it has the potential to expand it’s service offering and revenue streams as the business grows.  So what is BringSomes business?  Helping people connect together to BringSome products from one country to another.  No, don’t think illicit drug trade mules importing bad white powder from obscure countries, think someone with a passion for flavored liquid non-dairy coffee creamer in China that would pay a small fee if anyone from the US happens to be about to jump on a plane to Beijing.  Imagine the scenario ~Mum, Dad and the kids have decided to live and work abroad but little Johnnie has a twinkie fetish – that’s where BringSome comes in. But not only that, given the price differences across country boundaries, the enterprising can use BringSome to make some extra cash.

Business Model:
BringSome does not, at this point, take a ‘piece of the action’ i.e. there are no fees for ads, no percentage off the top if someone ‘buys’ a product from another member, in fact the revenue model is currently limited to:

  • Paypal donations
  • Ads (Google and a few locally generated image ads)

Some Core Functionality:

  • Place ads and a little ‘please bring me X because’ note along with a product shot of the item you need
  • Contacts are kept private.  If you can deliver the desired product, you can ’email’ the requestor via the site and sort out how to trade
  • Very simple, quick and easy signup.  No long ‘tell me your inside leg measurement’ forms.
  • Personal message center along with forums, a place to ‘Hurrah’ when you get the adored item
  • Search by text or location / country or just browse
  • Polls and Who’s Online

Likes:
A nice niche which could be easily expanded as BringSome gains traction.  The BringSome system is beta and somehow the lack of control and member driven content gives it a real people helping people feel.  Makes me feel closer and less removed from the community.  It would be great if Dave could somehow keep that ‘feel’ as the site scales.

Dislikes:
Just a few questions/concerns:

  • There’ s very little traction building tools within the site i.e ‘Send to Friend’ or similar on each ad or page.  There are some slight elements of bookmarks and one overall ‘ Send to Friend’ but that is site wide rather than on each product.  I would recommend more member driven traction building tools especially as I may not be traveling soon to Beijing but may have a friend who is.  A perfect opportunity to send the ‘Creamer’ ad to them so they can help out the Beijing creamer fetishist!
  • The site requires some logistical challenges on the back end to work.  Example, I’m travelling to Beijing and want to take that desired creamer.  I email the Beijing member and we agree where to meet so I can give them the item.  This means I have to take time out while in Beijing and find a place that I may not know to meet a person I may not know to give them creamer.  In some ways this could actually be quite interesting. It could also be a pain in the rear.  One idea – I would definitely bring the creamer to Beijing in exchange for a local person to show me briefly around Beijing.  A great way to see a new place and perhaps make a new contact or friend.
  • Is there any responsibility for the site to outline legal restrictions? Are there certain goods that are illegal in one country but not in another?  If this is left to the individuals to figure out, there could be some issues down the line for a small number of members and perhaps the site (?)
  • Web 2.0 sites are tough to really get going even in one country – for BringSome to work it requires decent numbers of members in multiple countries which is tougher! But you know what…I think Dave and BringSome will actually do it and I think it will because of the member driven, personal ‘feel’ that the site has through user created ads without the ‘Ebay’ish’ template other sites have.

Suggestions:

  • Lost revenue opportunity:  Not requiring members to set a finders fee for the item they need and taking a little piece or charging for ads.  But perfectly understandable as it’s very early days for BringSome.  Something tells me the site will probably go that route when they reach what they feel is critical mass.
  • The site requires the ad creator to write where the item they need is from.  There is a field for their location but it would help ‘matches’ if members can search not only the requestor’s location but where the requested item is from.  So, I’m in the US and I’m about to travel to China.  If I go search China ads I’ll need to wade through ads from people in China wanting items from everywhere before finding ads for items needed from the US.  Not a problem now as it has a small membership, will be an issue when BringSome skyrockets!

My Virtual Investment:
With my virtual $1M, I would BringSome virtual investment of $2o0K! Especially if someone can bring me some Cadbury’s Crunchies from the United Kingdom to the United States (NJ/NY). Crunchies in New York just DON’T taste the same! Try not to sit on them during the flight over, they melt!

http://www.BringSome.com

Interested in other articles about BringSome.com?

Andrew – Founder
http://www.AdvisorGarage.com/community