Lyro is a new web based application that allows people to create and share online, searchable digital ‘business cards’ across multiple.  It isn’t so much a social network as much as personal ‘branding’ and broadcasting but saying that, as well as the core elements of creating a digital online business card (think a micro Plaxo) there are some typical social networking elements such as people creating interest and geography groups. I would really like to hear back from the Lyro folks because I’m not seeing how this differs substantially from Plaxo, especially given Plaxo’s recent moves into the ‘connections’ territory and their longstanding digital business card creation, sharing and searchability. If I’m missing something, let me know!

Business Model:

Four account types with increasing functionality. 

• FREE: 1 Free Card and 3 messages that can be sent to other members per day
• Basic: $5/Month – 3 Cards, 7 messages per day, 50MB file storage, professional bio, logo on card
• Premium: $9/Month – 5 Cards, 15 messages, 75MB storage, other elements of basic plus notes on card
• Elite: $20/Month – 8 cards, 25 messages, 200MB storage, all other elements of Premium plus saved searches and visible email addresses

Some Core Functionality:

• Create searchable online digital business card
• Internal email to other card members according to numbers above
• A Dashboard ‘Pocket’:  Drag and drop business cards that interest you for future retrieval
• Download card
• Create Groups – and invite others to join your group
• Invite Friends
• Send card to friend
• RSS feeds of cards etc

Likes:
The user interface and usability has been created with thought.  Navigating and using the site is very intuitive.  More focused on developing new business relationships than Plaxo with similar functionality to Plaxo early days plus some tried and tested social networking elements.

Dislikes/Suggestions::

• I just am finding it a real challenge to see this as a step change from a very ‘early days’ Plaxo and we of course, already have Plaxo and a significant number of people have been using it for sometime.  It is true that Lyro is less about creating your own online contact book from your existing contacts and has a focus on creating new contacts through joining groups plus browsing and reaching out to members.
• Although the usability is nice and simple, the interface has a lack of ‘personality’ i.e. it’s more functional than sticky. With Linked In there are a number of hooks that get you diving into the site and staying around.  Lyro does not really have those hooks yet but it is early days…maybe version 2 guys?
• I understand the need for a business model but limiting the amount of messages is limiting the perceived value of the system.  By all means encourage upgrade through a strong more personalized ‘branding’ on the site but have people use it…alot…so they want to improve their presence and are prepared to pay for it.  Key to that is messaging each other…take off the ludicrous limits, get real activity and they’ll upgrade when this site becomes a staple of their online activity.  You are restricting your growth!

Additional Opportunities:

• Consider adding some personalized scripts for each member so they can add the fact that they are a Lyro member to their websites or blogs.

Last thought:

My Virtual Investment:
With my virtual $1M, I would personally broadcast my interest to the tune of a virtual $100K.

http://www.lyro.com/

Interested in other articles about My DNA?

• http://www.coolbusinessideas.com/archives/lyro_cards.html
• http://getentrepreneurial.com/recommendations/lyro_online_business_cards.html

Andrew – Founder
http://www.AdvisorGarage.com/community

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ILikeTotallyLoveIt is a new website where people post objects that they ‘Totally Love’ and include links to where the items can be purchased.  As the objects get voted on by members using a ‘Digg’ similar approach, the more popular items get moved to the front page. So its a popularity site for products people adore… 

Business Model:
The business model seems nice and simple for this new site – Google Ads and vertical banners served up on the right margin which seem relatively targeted to the twenty somethings that are posting the items that they ‘Totally Love’.  There is currently no fee for posting an item and believe or not, there are a few hundred items already posted.

Example:

Totally Loved

http://www.zappos.com

Converse All Star Deluxe Mary Jane Ox
posted by bdavies 16 hours ago view profile

A cute, cute Converse! These are a blend of the classic Chuck Taylor shoe and a traditional Mary Jane silhouette. These have leather uppers and an arch support.

Some Core Functionality:

• Product Voting – popular products move to main page 
• Multiple categories and price ranges
• Tell a Friend
• Comments on items
• Tags
• Trackbacks
• RSS feeds 

Likes:
This site is cute in that it brings ’design’ into the product mix and combines it with product recommendations and voting.   

Dislikes:
A few little dislikes:

1. TotallyLoveIt is a little messy from a design perspective but it is new so hey they’ll get there or perhaps that’s part of the charm. You decide.
2. The construction and set up of the site seems a bit too much like all the other ‘voting’ websites out there and it probably leverages Pligg software so there’s little real innovation.  It’s literally just found a nice little niche of young users who want to recommend, vote and sell items to others.
3. My key concern for this site is one of long term sustainability – is it adding enough value to stay around for years 2, 3 and onwards?  I think that depends on the founders and where they decide to take this site – right now, its cute but I don’t see alot of long term incremental value and the members will likely get bored after a few months. 

My Virtual Investment:
With my virtual $1M, I would invest $100K as I only just ‘TotallyLoveIt”.

http://www.iliketotallyloveit.com/

Andrew
Founder
http://www.AdvisorGarage.com

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CherryPicka is a very early stage South African site that has an innovative business model.  CherryPicka is an online new product showcase which allows customers to purchase and try new and recently launched products at a significant discount to the recommended retail price and encourages them to write reviews.

Business Model:
CherryPickas encourages companies with new products to offer a certain number of these products to CherryPicka for free, CherryPicka then adds a small percentage and in turn offers them to their membership to try and review.

In addition, CherryPicka intends to leverage banners ads and other forms of advertising as this site picks up traction.

A smart and interesting element to this is CherryPicka does not take ownership of these items but rather agrees the quantity of new products or services to be donated and then passes on the customer contact details directly to the companies.  Smart because it reduces their costs and also because the companies gain:

1)  A series of customer reviews online (creating buzz and links)
2)  The contact details of customers interested in their products

…at no cost aside from ‘donating’ a certain number of trial products that they would likely need to offer to start the buzz rolling through more traditional, perhaps less impactful channels.

Some Core Functionality:

• Each product has a dedicated page which ’showcases’ its uniqueness, selling messages. user reviews and link backs to the launching companies homepage
• Send to Friend functionality for each product, alongside the capability to review and find out more information
• RSS Feeds of new items so customers can be updated. Necessary as items seem to sell out quickly

Likes:
By offering deep discounts on new and innovative products the customers are getting a great deal. This should encourage the early adopters and first movers to try the products with little risk.  As they are getting a great deal, they should feel encouraged to review the item.

The companies are getting their products out to interested consumers and this can help provide the data they may need about customer acceptance to help secure new distribution channels – particularly useful for young service and product companies that are struggling to penetrate new retailers, catalog companies and so on.

The reviews are not controlled so they can be positive and negative – better negative comments are instantly seen by the manufacturers and inventors than a grass root negative campaign takes hold without their ability to consider the feedback, respond or change. 

Dislikes:
A few little dislikes:

1)  Great concept but mostly limited to South Africa – Anyone want to tackle other countries?
2)  As its new this could explain it but a significant number of the items are sold out
3)  More items required. Stay tuned, this seems to be because its a new site

My Virtual Investment:
With my virtual $1M, I would use $100K to pick CherryPicka.

http://www.cherrypicka.com/index.php

Andrew
Founder
http://www.AdvisorGarage.com

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