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	<title>Andrew Ive &#187; launch</title>
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	<itunes:summary>Andrew Ive: Startup Soundbites - Podcast of seriel Entrepreneur to help you start and grow your own business. From Starting your own business, to product development, raising angel and venture capial investments, team building, marketing and more. Subscribe to the AndrewIve.com podcast today.</itunes:summary>
	<itunes:author>Andrew Ive</itunes:author>
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		<itunes:name>Andrew Ive</itunes:name>
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		<title>Andrew Ive &#187; launch</title>
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		<title>My Start-Up Therapist: Adding Value</title>
		<link>http://www.andrewive.com/my-startup-therapist-adding-valu/</link>
		<comments>http://www.andrewive.com/my-startup-therapist-adding-valu/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 15:57:57 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[andrew ive]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[start-up]]></category>

		<guid isPermaLink="false">http://www.andrewive.com/?p=123</guid>
		<description><![CDATA[WeÂ launched Advisor Garage in 2004.Â  At that point, Advisor Garage had cost me just under $20K. IÂ hadÂ one really smart guy build it, asÂ IÂ was about as capable of building it, as I am of doing my own dentistry. When we launched Advisor Garage, we charged members a grand total of zero dollars &#8211; that&#8217;s Nada, Zip, [...]
Related posts:<ol>
<li><a href='http://www.andrewive.com/cash-the-oxygen-of-the-startup/' rel='bookmark' title='Cash &#8211; The Oxygen of the Start-Up (&#8230;or the Advisor Garage Re-Launch)'>Cash &#8211; The Oxygen of the Start-Up (&#8230;or the Advisor Garage Re-Launch)</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">WeÂ launched Advisor Garage in 2004.Â  At that point, Advisor Garage had cost me just under $20K. IÂ hadÂ one really smart guy build it, asÂ IÂ was about as capable of building it, as I am of doing my own dentistry. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">When we launched Advisor Garage, we charged members a grand total of zero dollars &#8211; that&#8217;s Nada, Zip, Zilch, bumpkissÂ AKA Nothing! And during its four years of life, we went on to charge people zero on a daily basis. During that time, we continued to spend money on the business &#8211; servers, programmers, adsense and so on. We were so &#8216;Not-For-Profit&#8217; we should have received a medal!</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">That doesn&#8217;t sound too smart does it?</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">&#8230;Perhap you&#8217;re asking yourself &#8211; &#8220;So why did you launch it Andrew?&#8221;</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">Good question &#8211; well, here are a few reasons I would tell my Start-Up Therapist if I could still afford one&#8230;</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: 10pt; color: black; line-height: 115%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">REASON #1) </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: 10pt; color: black; line-height: 115%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">WeÂ are entrepreneurs tooÂ and had been through the challenges and sometimes pain of starting businesses. We realized that not only wasÂ it TOUGHÂ but what makes it even tougher is pulling the PIECES together</span>.Â  The cash, the first few employees, the people to <a href="http://www.andrewive.com/resources" style="" target="_blank" rel="nofollow" onmouseover="self.status='help';return true;" onmouseout="self.status=''">help</a> develop the product or service, the new channels to market, theÂ sales expertise, the legals and accounting stuff, finding the office &#8211; ALL of it.Â  You can only do it all yourself, while sitting in a Starbucks all day trying to make a venti last, for so long &#8211; after that, you need to find others to make your business idea real and Advisor Garage was about bringing people together to <a href="http://www.andrewive.com/resources" style="" target="_blank" rel="nofollow" onmouseover="self.status='help';return true;" onmouseout="self.status=''">help</a> make that happen.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">REASON #2)Â  </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">IÂ had this idea andÂ I couldn&#8217;t shake it&#8230;I just HAD to bring it to the world. Being an entrepreneur is sometimes like that &#8211; you do it because if you don&#8217;t, the idea will continue to nag at you like a little yappy dog until you take it seriously and pat its head for a while. With Startups the &#8216;while&#8217; often turns into &#8216;years&#8217;. Call it a disease but thatâ€™s how it happens. Well, it does for me anyhow. Boy do I need that Start-Up therapist!</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">REASON #3) </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">And here&#8217;s the kicker &#8211; we thought by launching Advisor Garage, we would maybe, perhaps, if we were lucky, with the wind in the right direction&#8230;stumble onto a few more great ideas to add valueÂ for other entrepreneurs. And, as luck would have it, WE DID!</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">So&#8230;we are transitioning into the next stage of Advisor Garage&#8217;s existence, and even as I type &#8211; the strands of Advisor garage Mark II are being pulled together&#8230;but just to make sure we are going to hit theÂ right targetÂ - I have some questions for you, our (hopefully), soon-to-be customers&#8230;</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><strong><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt;">1. What is the biggest frustration you face as anÂ entrepreneur?</span></strong><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><strong><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">2. What result or outcome do you want to achieve?</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">Â </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><strong><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">3. if you could have anything happen as an entrepreneur, what would it be?</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">Â </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><strong><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">4. What information do you need right now that you can&#8217;t find answers to?</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">Â </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><strong><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">5. Do you need <a href="http://www.andrewive.com/resources" style="" target="_blank" rel="nofollow" onmouseover="self.status='help';return true;" onmouseout="self.status=''">help</a> securing angel or venture capital investors? If so what kind of help do you need specifically?</span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">Â </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">You would be doing us a favor if you could cut and paste these questions into an email and sending your answers to:</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">Â </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">andrew (@) advisorgarage (dot) com</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;">Â </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">If you haven&#8217;t already &#8211; <strong><em>join our mailing list</em></strong> and we&#8217;ll let you knowÂ when the NEW and IMPROVED Advisor Garage is launched and also how it can<strong><em> Help You Successfully Launch Your Start-Up.</em></strong></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">Â </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 14.25pt;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">Until next time.</span></p>
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<p>Related posts:<ol>
<li><a href='http://www.andrewive.com/cash-the-oxygen-of-the-startup/' rel='bookmark' title='Cash &#8211; The Oxygen of the Start-Up (&#8230;or the Advisor Garage Re-Launch)'>Cash &#8211; The Oxygen of the Start-Up (&#8230;or the Advisor Garage Re-Launch)</a></li>
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